Troup County Local

Only Troup County businesses are delivered to Troup County residences.

Troup County residents will see you

A beautiful 9″ x 12″ postcard with easy-to-see ads will be delivered to 10,000 Troup County mailboxes in one day! You are guaranteed to be seen.

The QR code on every ad leads to a dedicated landing page.

FREE landing page

Every ad has a QR code that leads to a dedicated landing page. Once on the landing page, the viewer can see all other marketers. Customers have multiple ways to view you.

Your ad might be seen hundreds or thousands of times!

Digital marketing is time-consuming and slow.

Get sales and leads while you are growing your digital marketing campaigns.

Time-consuming Slow Highly competitive Expensive

Yes, digital marketing is necessary, but are you appearing up in the searches?

Troup County businesses only!

People want to know what is available in their neighborhood. By introducing your business to Troup County residents You will attract visits.

The postcard has only one business per category: doctor, plumber, attorney, etc. You will have no competition on the mailer.

Three ways to be found

Local mailboxes

A beautiful 9” x 12” postcard with multiple Troup County businesses will be delivered in various mail routes to every mailbox. It’s the most significant piece of mail in the box.

QR code to the landing page

Every ad has a QR code that directs residents to a dedicated landing page for the respective business—a professionally designed landing page that introduces customers to your offer.

All other landing pages

You’ll see the “button above” at the top of every landing page. Visitors will have another opportunity to visit all other marketers. Your business could have hundreds or thousands of opportunities to be visited.

You’ll get quick results

Tangible

Direct mail is a physical item that recipients can hold, making your message more personal and memorable. This increases the likelihood of engagement compared to digital ads alone.

Local audience

Direct mail allows mail route targeting, ensuring your message reaches the right audience based on location. This can lead to higher conversion rates when recipients visit your landing page.

Higher response rates

Studies show that direct mail can result in higher response rates than email or digital marketing. It includes a clear call to action (CTA) that directs recipients to your landing page.

9″ x 12″, two-sided color, high gloss, 14pt card stock.

Simple process

Design ad

Visually appealing, persuasive message to capture the audience’s attention.

Develop landing page

Focused, user-friendly page to drive conversions and engagement.

Send mailer

Mailers are directed from the print service to USPS for efficient delivery and distribution.

FAQs

The target audience is middle to upper-income households in Troup County.

The USPS’s Every Door Direct Mail (EDDM) program allows businesses to send marketing mail to every address within a specific geographic area without buying or managing a mailing list. Marketers can choose delivery routes based on demographics, such as ZIP codes or neighborhoods, and send postcards, flyers, or brochures to all homes and businesses in those areas

My flat rate structure includes ad design, landing page development, printing, and postage.

This could be very expensive for small to mid-size businesses. However, by marketing with Troup County Local, you’re sharing the cost with other local businesses.

Response Rate Direct mail typically sees a 4-5% response rate for standard campaigns. However, using QR codes and directing recipients to a landing page can increase this rate, potentially up to 10-15%, depending on the offer’s appeal and the ease of the user experience.

ROI The ROI for direct mail campaigns with QR codes can vary widely. On average, direct mail campaigns generate about $29 for every $1 spent, according to the Data & Marketing Association (DMA). By incorporating QR codes, the potential for tracking engagement and improving targeting can boost ROI further, especially if the landing page offers an enticing call-to-action (CTA) or a limited-time promotion.

Troup County Local does not guarantee results, response rate, or ROI. The above response rate and ROI are based on third-party research.

I will be tracking QR codes as well as clicks from other landing pages within Troup County Local.

At this time, the estimated delivery date is the first week of the following month. You will receive email updates on the design, printing, and delivery of the mailer.

I will design and develop the landing pages to ensure marketing best practices and design conventions, as well as continuity to the brand.

Your input will be welcome and necessary.

The frequency of the mailers will be at least quarterly, but the preferred will be monthly.