Built-in SEO means your website is developed from the beginning with a structure that helps Google understand, crawl, and index your content.

This includes search-friendly page structure, proper headings, page titles and descriptions, mobile responsiveness, fast-loading pages, internal links, image optimization, and other technical SEO fundamentals.

While no website can guarantee a specific Google ranking, a strong SEO foundation gives your business a better chance of appearing in relevant search results and provides a solid platform for future SEO and content marketing.

Search engine optimization is easier to understand by looking at the search results page rather than the technical processes that make it work.

During this presentation, we will look at a live search results page and break down the different sections, including AI-generated content and a questions-and-answers section.

We will look at a few different results and examine how they might have ranked, and how we might provide more complete and effective content that Google might rank instead.

After this short ten- to fifteen-minute presentation, you will have a better understanding of what we will be trying to accomplish in subsequent steps.

I will present to you a real website with your branding colors and logo, if applicable.

I will use example content and AI-generated images instead of complete actual content. This will give you a real representation of what your website looks like before I actually create the content that will be presented. This gives you the opportunity to suggest changes and other recommendations for the final product.

This also gives you the opportunity to review my work and decide whether we’re a good fit. If not, this is a good time to know instead of later.

The website belongs to you, and so does the domain name.

You can have them hosted on your server, or I can host them for you on mine for an annual fee of $99.

You can transfer the website and domain name to another hosting service if the need arises in the future.

Your website begins with one keyword-specific page already completed. This page, as well as other pages on your website, are developed with Google’s documentation recommendations on how to create content for higher search results.

You are scheduled twice a month to have additional pages that are specific to other competitive search terms related to your industry.

The performance of these pages will be regularly monitored using Google Analytics. We will maintain and adjust each page to improve performance and search rankings.

It works the same way that diet and exercise work. It comes down to what we do through a consistent process, not a one-time event.

Search results cannot be guaranteed; Google and other search engines have the final decision about how pages rank.

However, with consistent competitive analysis and by following Google’s documentation, we can reasonably assume we can rank competitively for the search terms we are competing for.

During the FREE search results presentation, you will see that some of the existing search results could be dramatically improved. This could mean we rank in those positions instead of the ones currently there.

There is no long-term contract to bind you to a service you do not see value in.

I have an agreement that describes both parties’ responsibilities.

You can cancel the business relationship at any time with short written notice. You must give notice before the month in which you request termination.

You pay for monthly service in advance, and you will not receive refunds for services already rendered.

Lead generation is the process of turning searchers into clients by having them contact your business through a phone call or contact form and schedule an appointment.

Your website will include features that let visitors tap a button to call or fill out a form. The fewer steps a searcher has to take, the more likely they are to contact your business.

Good reviews are essential for building trust and credibility with potential customers. They are also a major factor in search results.

Even people with good intentions to leave a review may put it off until another time, and then it never gets done.

You will have an automated system that makes multiple attempts to encourage clients to give you a review. An email or a text with a link directly to your Google Business Profile review form is sent, removing the friction of leaving a review.

All companies that have large numbers of reviews use a similar approach.