Month: April 2025

Google Search and Google Business Profile (formerly Google My Business) have evolved significantly, especially with AI, voice search, mobile-first indexing, and local-intent results. You must adapt to how Google evaluates relevance, proximity, and prominence to rank higher in local search and your Google Business Profile (GBP). How Google Search Has Changed (especially local search) 1. […]

Read More… from Google search has changed, and so should your website

Your website serves as the foundation for all your marketing and social media efforts. Your website isn’t just a place to display your logo and contact info; it’s the foundation of your entire marketing strategy. Whether you’re running social media ads, sending emails, or distributing flyers, all efforts should ultimately lead back to your site. […]

Read More… from Build a solid foundation before you build your house – this principle also applies to your marketing efforts