Dear Friend,

Welcome to this series on how to scale your business with professional looking and performaing, automated emails.

We’ll show you how “Custom Journeys” can automate your email marketing while keeping your emails relevant and personalized. Bulk emails can get you sent directly to the junk folder or quickly unsubscribed from frustrated customers.

Your business can have the same highly effective email marketing that the large corporations have and you’ll be seen as a professional industry leader.

In this short email sequence, you’ll see how automated email marketing can feel very personal and relevant to you and your needs. You can read the email a little quicker if you click the link below.

Recommended: Allow the email sequence to continue for the full experience of how automated email marketing can work for your business. If you need to take a pause for a day or two, the emails will automatically respond by pausing on unopened emails.

(1) To develop a personal relationship with your customer.

(2) To inform customers about your product or service.

(3) A Call To Action.

Remember these characteristics in this series of emails and imagine how they will help your customers and clients understand your business better.

I hope you enjoy this demonstration, and if you have any questions, please contact me with the information below.

Welcome back Friend,

Let’s discuss the benefits of MailChimp & Co. for your email marketing campaigns. You will actually be using a “Standard” MailChimp account.

I am a MailChimp & Co. member, which simply means that I will manage your MailChimp account for you.

You concentrate on running your business.

MailChimp & Co. is a MailChimp membership level designed for freelancers, entrepreneurs, and marketing agencies. We manage other businesses’ email marketing for them.

After you have signed up for a Standard level MailChimp account, you will receive an email from me with a link.

Click the link, and you will be taken to your MailChimp account to grant permission for my MailChimp & Co. account. We’ll manage your email marketing for you.

It’s that simple.

Welcome back again Friend

I’m glad to see you’re still following along.

Today we’re going to look at “Automated Journeys” for email marketing. After all, your business is a system of systems.

Each system can be highly time-consuming, so it is imperative that you develop automation and efficiencies where you can.

That is where using a MailChimp & Co. partner along with automated journeys rises above all other methods for marketing.

Does automation mean that your email campaigns will lose that personal touch? On the contrary, as a matter of fact, it will be more personal than doing your emails manually.

As your business grows, it becomes increasingly more challenging to email your customers consistently and be specific to each customer’s needs.

Sending bulk emails to your email list is even worse. That’s the fastest way to get sent to the spam folder and frustrate the recipients of your emails.

We all complain about the number of emails we get every day. If we didn’t want them, we could put a stop to it. Actually, we just don’t want the ones that don’t apply to us or our wants and needs.

MailChimp offers highly sophisticated, automated journeys that can be programmed to speak directly to the recipients based on their interactions with your business.

Interactions such as looking at certain pages on your website, purchasing products, how long since their last purchase, and the list goes on.

The chances are very high that you receive these automated emails from companies you do business with. This sophistication is not only available to large corporations but to your business as well.

I’ll be discussing the nuts and bolts of these automations in upcoming emails so please stay tuned.

I hope you enjoy this demonstration, and if you have any questions you can contact me with the information below.

Awesome! You’re doing great Friend,

Let’s talk about the dos & Don’ts of email marketing.

It’s a big mistake to distribute content just to keep your brand in front of customers.

Hoping someone will do business with you is not a good plan.

• Send unwanted emails.

• Send irrelevant emails.

• Send emails related to a customer’s wants.

• Send emails based on a customer’s interactions with your business.

• Have a call to action

• Link back to your website for more information

The longer you can keep an email recipient engaged, the higher your chance of getting them to do business with you.

You should back off a little bit and give them some breathing room. Let them process the information on their own time.

In the next email, we will talk about Audiences and how to keep your emails relevant to every recipient.

To be clear about what an audience is, let’s talk about what it is not!

An audience should not be used to categorize your customers. Tags are for that, which we will discuss in the next email.

You actually only need one audience unless, like many small business owners, you may have more than one business.

An audience should be all of the email addresses that are related to one entity, such as your specific business or completely unrelated departments.

If any of your customers’ email addresses wind up on more than one audience, you have too many and are complicating your marketing efforts.

This leads to inefficient marketing and possibly some frustrated email recipients

.

Using one audience could save you a lot of frustration in your marketing unless you specifically need more

”Tags” are where your emails get that personal touch that is so important.

Using tags in Mailchimp can significantly boost the effectiveness of your email marketing campaigns.

Your emails will be more personal and tailored to your subscribers’ interests.

Tags provide a powerful way to segment your audience and send targeted personalized content

Your subscribers will receive emails based on their preferences, behaviors, or demographics.

you can create highly relevant email campaigns that resonate with each individual on your list.

Subscribers who have made a purchase, indicated their interests, or interacted with a particular campaign, will receive email messages to meet their unique needs.

Sending relevant content is key to maintaining subscriber engagement and avoiding the dreaded “unsubscribe” button.

Tags enable you to refine your targeting strategy, ensuring that each subscriber receives emails that align with their specific interests.

This leads to higher open rates, click-through rates, and ultimately, better conversion rates.

Addressing subscribers by name builds a stronger connection and increase engagement.

Referencing previous interactions, or recommending products/services based on their preferences, can significantly increase (CLV) customer lifetime value.

It’s great to see you here again Friend,

Analytics tracking plays a crucial role in improving marketing efforts by providing valuable insights and data-driven decision-making. Here are some ways analytics tracking can help improve your marketing

Analytics tracking allows you to measure and evaluate the performance of your marketing campaigns.

You can assess the effectiveness of your strategies and identify areas for improvement by tracking the following:

• Click-through rates

• Conversion rates

• Open rates

• Engagement metrics

Analytics tracking allows you to measure and evaluate the performance of your marketing campaigns.

You can assess the effectiveness of your strategies and identify areas for improvement by tracking the following:

• Click-through rates

• Conversion rates

• Open rates

• Engagement metrics

Analytics tracking helps you identify bottlenecks in your conversion funnel.

By tracking user behavior and analyzing conversion data, you can pinpoint the stages where users drop off or encounter difficulties.

This information allows you to optimize your marketing efforts, landing pages, and calls-to-action to increase conversions and drive desired actions.

Analytics tracking provides insights into the performance of individual marketing campaigns.

By monitoring campaign-specific metrics and analyzing data, you can determine which strategies, channels, or content types yield the best results.

This knowledge enables you to allocate resources effectively, optimize your campaigns, and focus on the most impactful tactics.

Analytics tracking helps measure the ROI of your marketing initiatives.

You can assess the effectiveness and profitability of your marketing efforts by tracking the following:

• customer acquisition costs

• conversion rates

• customer lifetime value

This information allows you to allocate resources wisely and make data-driven decisions to maximize your ROI.

Analytics tracking enables you to conduct A/B tests and experiments to refine your marketing strategies.

By comparing different variations of your campaigns, content, or landing pages and analyzing the results, you can identify the most effective approaches.

This iterative testing and optimization process helps you continuously improve your marketing efforts and achieve better results over time.

By leveraging this information, you can refine your strategies, enhance audience targeting, and ultimately achieve your marketing objectives more effectively.

Next we will talk about “Compliance”. It matters a lot.

Dear Friend,

In email marketing, there are several compliance regulations that businesses need to adhere to. Here are some of the key regulations.

The CAN-SPAM Act is a U.S. law that sets guidelines for commercial email messages.

Email senders must include accurate header information, provide a clear and conspicuous unsubscribe option, and identify the message as an advertisement.

The law also prohibits deceptive subject lines and mandates that businesses honor unsubscribe requests promptly.

GDPR is a comprehensive data protection regulation applicable to the European Union (EU) and European Economic Area (EEA).

If you process the personal data of individuals within the EU/EEA, you must comply with GDPR.

It requires obtaining consent for sending marketing emails, providing transparent information about data processing, and offering easy opt-out mechanisms.

CASL is a Canadian law that regulates commercial electronic messages (including email).

It requires obtaining consent from recipients before sending marketing emails, identifying the sender, and providing an unsubscribe mechanism.

CASL also covers software installation and updates, requiring businesses to obtain consent for those activities as well.

CCPA is a privacy law in California, United States that gives California residents certain rights and protections regarding their personal information.

If you collect  or process the personal information of California residents and meet certain thresholds, you may need to comply with CCPA’s following requirements:

• Providing clear notices

• Honoring opt-out requests

• Safeguarding consumer data

PECR is a set of regulations in the UK that govern electronic communications, including email marketing.

It requires obtaining consent for sending marketing emails unless certain exemptions apply. PECR also covers the use of cookies and electronic marketing communications to individuals and businesses.

It’s essential to note that compliance requirements may vary depending on factors such as the jurisdiction of your target audience, the nature of your business, and the type of data you collect.

It’s recommended to consult with legal professionals or privacy experts to ensure full compliance with relevant regulations in your specific context.

Please remember that this information is not legal advice, and consulting with legal professionals is important to fully understand and comply with all applicable regulations.

Next we will talk about “Unopened emails”. It’s not necessarily a bad thing.

Dear Friend,

Welcome to this series.

What about unopened emails?

Being able to know which emails have not been unopened is good information for the success of your email marketing campaign.

The most obvious is for analytics as discussed in the previous email. It is vital to know the effectiveness of your email campaigns.

There is another very important reason for knowing which emails were not opened and that is to have a new path for the custom journey.

The worst action that can be taken is to continue sending the emails in sequence to someone who is not opening them.

It comes across as unwanted and can get the unsubscribe button clicked very quickly.

There is a better way. It might be a good opportunity to give the recipient a little breathing room.

There are many reasons you and I don’t open emails even if we agreed to receive them.

One reason is being in a time crunch and deciding to put the email on hold until a later time. Then the emails begin to pile up and become a source of frustration.

When an email is not opened, it might be better to put a pause on the next email in the sequence for a couple of days.

If it is still unopened, we can send another email as a reminder of why they are getting the emails. If they respond, then we can resume the journey.

Customizing automated emails for the actions a recipient takes, whether emails are opened, unopened, links clicked, or unclicked seems more like a conversation and not as pushy.

Even though we want to be proactive in marketing and (CTA’s) calls to action, we have to remember we are on the recipients’ terms, not ours.

The longer we can keep the recipients engaged, the better our chances of turning them into loyal customer.

Next we will talk about hiring a professional email marketer or doing it yourself.

Dear Friend,

If you prefer to do things yourself or you’re on a limited budget then come on in, the water is fine!

MailChimp has lots of resources to get you started and to guide you through the entire process.

It can however be very time consuming and will require your commitment and patience.

Hiring a professional email marketer can offer several benefits compared to doing it yourself. Here are some advantages to consider:

Professional email marketers have specialized knowledge and experience in email marketing strategies, best practices, and industry trends.

They are well-versed in designing effective email campaigns, writing compelling copy, optimizing deliverability rates, and achieving high conversion rates.

Their expertise can help you avoid common pitfalls and maximize the impact of your email marketing efforts.

Managing an email marketing campaign can be time-consuming, especially if you’re new to the field. By hiring a professional, you can save valuable time and focus on other core aspects of your business.

Professionals are efficient in handling various tasks such as creating and scheduling campaigns, managing subscriber lists, segmenting audiences, tracking metrics, and conducting A/B testing.

They can streamline the entire process, ensuring your emails are sent out promptly and effectively.

A professional email marketer can develop a comprehensive strategy tailored to your business objectives.

They will assess your target audience, analyze your competitors, and identify the most effective email marketing tactics for your specific goals.

They can also help you create an engaging content calendar, plan automated email sequences, and implement personalization strategies to enhance customer engagement and drive conversions.

Email marketing professionals understand the importance of creating visually appealing and on-brand email templates.

They can design eye-catching layouts, incorporate your branding elements (such as logos and color schemes), and optimize the emails for different devices and screen sizes.

This professional touch can significantly improve the aesthetic appeal and professionalism of your email communications.

Email marketing involves adhering to various legal and regulatory requirements, such as obtaining proper consent, including unsubscribe links, and following anti-spam guidelines.

Professional email marketers stay up-to-date with these regulations and ensure your campaigns comply with the necessary laws, reducing the risk of legal issues or penalties.

Moreover, they have expertise in maintaining good deliverability rates by managing factors like list hygiene, spam filters, and email authentication protocols.

Effective email marketing relies on data-driven insights. Professionals can track and analyze key metrics such as open rates, click-through rates, conversion rates, and subscriber engagement.

They can interpret the data, identify areas for improvement, and make data-backed decisions to optimize future campaigns. This iterative approach can lead to continuous improvements and better results over time.

While hiring a professional email marketer can bring numerous advantages, it’s essential to consider your budget, the scale of your email marketing needs, and the specific expertise required.

Ultimately, the decision should align with your business goals and resources.

Next we will cover what to expect from your email campaigns

Dear Friend,

Would you like to know how your marketing compares to others in your industry?

With all the work and effort put into your email marketing campaign, it would be helpful to see how you compare to other email marketers.

Fortunately for all of us, MailChimp makes the statistics of email statistics by industry available to all of us.

Click here to see the 2022 email marketing statistics.

Dear Friend,

Thank you for following through to the end of this demo email campaign. It can be time-consuming and sometimes confusing to get your email campaigns precisely as you want them or even to get the desired results.

With continuous learning, improving and persistence, you’ll begin to see results.

My sincere appreciation to you. If you are looking for a professional service for your successful email marketing, I would love to hear from you.

Dear Friend,

Transactional emails are different from marketing campaigns, as they are only sent after specific interactions with your company as follows:

• automated messages sent to individuals in response to a specific action or transaction they have taken on a website, app, or online service.

• triggered by user interactions and are designed to provide important information or confirmations related to the transaction.

• serve a functional purpose and are different from marketing or promotional emails.

They are often highly relevant to the recipient and are expected as a part of the user experience. Some common types of transactional emails include.

Sent when a user creates a new account, providing confirmation and sometimes including a verification link.

Triggered when a user requests to reset their password, providing instructions or a temporary password.

Sent after a purchase is made, confirming the details of the order, including items purchased, billing and shipping information, and order tracking details.

Sent when an order is shipped, providing information about the shipment, tracking numbers, and estimated delivery dates.

Sent after a successful transaction, confirming payment details, invoice or receipt information, and sometimes including transaction IDs

Sent to confirm subscription sign-ups, renewals, cancellations, or changes to subscription plans.

Sent to inform users about important account activities, such as changes to account settings, security alerts, or suspicious login attempts

Transactional emails are typically automated and follow a standardized template. They are essential for delivering timely and critical information to users, maintaining transparency and trust in online interactions, and facilitating smooth user experiences.