Business Profile

On Maps and Search, your Business Profile serves as your local storefront and acts like an online listing for your local business.

Positive

• Business Name, address, phone
• Highlights

Negative

• No business hours
• No website

Suggestions:

Update business hours.

A website with relevant content, such as products, services, and locations served.

Reviews

Customer reviews can give helpful feedback about your business. When you reply to their reviews, you show them that you value their feedback.

Positive

• Good reviews
• Number of reviews
• Recent reviews

Negative

Suggestions:

Develop a system to solicit reviews from satisfied customers regularly.

Photos

You can attract customers when you add photos and videos of your storefront, products, and services to your Business Profile.

Positive

• Photos

Negative

• Number of interior photos
• Exterior photos
• Product photos
• Services photos

Suggestions:

Upload high-quality photos of products & services along with exterior and interior shots. Images are the number one method for developing familiarity and credibility with searchers.

Posts

Posts on your Google Business Profile help keep your listing fresh and engaging, showing Google that your business is active. Regularly posting updates, offers, or events can enhance visibility and increase customer interactions.

Positive

Negative

• No posts
• No posts with links to website

Suggestions:

Post regularly. Google rewards current, relevant content—posts about upcoming events, holiday specials, etc.

Products

Adding products to your Google Business Profile helps customers see what you offer right from your listing. It can improve your visibility in search results and make it easier for potential customers to explore and purchase your products.

Positive

Negative

• No products listed

Suggestions:

Add all of the products you sell. Customers who see the products you offer are more likely to purchase them and schedule appointments.

Services

Listing your services helps customers understand exactly what you offer and increases your chances of appearing in relevant searches. Clear, detailed service descriptions can boost visibility and attract more qualified leads.

Positive

Negative

• No services listed

Suggestions:

List your services. Don’t assume they know what you offer—list services such as Wedding styles, holiday styles, etc.

Bookings

Enabling bookings lets customers schedule appointments directly from your listing, making it quick and convenient to do business with you.

Positive

Negative

Suggestions:

N/A

Q&A

The Q&A section allows potential customers to ask questions and get helpful answers directly from you. Responding promptly builds trust, provides valuable information, and can improve your profile’s visibility in search results.

Positive

Negative

• No questions & answers

Suggestions:

List the most commonly asked questions with complete answers. This builds credibility with customers and indicates to Google that your listing is more relevant to customers’ searches.

Web Results

When your website content matches content on your Google Business Profile, you’re more likely to appear in the web results, gaining more visibility.

Positive

Negative

• No web results for relevant keywords, ex: Hair Salons LaGrange

Suggestions:

Keyword-optimized content on your website is more likely to be seen by Google as the most relevant content for searchers. These results will be listed after the top Google listings in each search.