Your website is often the first impression potential customers get of your business. Whether you’re a local shop in downtown LaGrange or a service provider reaching clients across Troup County, having the right pages on your website can make all the difference. Here are the five most essential pages every business website should include to build trust, drive engagement, and convert visitors into customers.
1. Home Page – This is your business at a glance.
Your home page sets the tone for your entire site. It should clearly communicate who you are, what you offer, and why it matters.
Key elements:
- A strong headline with your value proposition
- A brief overview of your services or products
- Eye-catching visuals that reflect your brand
- A clear call-to-action (CTA), like “Get a Free Quote” or “Schedule a Consultation”